European eyecare company Avizor enters the US market through a nationwide launch of Lacrifresh HydraPF and Lacrifresh HydraMaxPF preservative-free artificial tears at Walmart stores, though the Lacrifresh line of products is also available to independent retailers. Designed to support eye hydration and comfort across a variety of patient needs, the portfolio includes eye drops formulated to help stabilize the tear film and alleviate symptoms associated with dryness and environmental stressors.

The Lacrifresh line is positioned to address multiple use cases, including daily lubrication, intensive hydration, and support for patients experiencing mild to moderate dry eye symptoms. Products in the range are developed with ingredients aimed at enhancing moisture retention and promoting ocular surface protection, making them suitable for frequent use, according to the company.

The formulations are designed with compatibility in mind, allowing use alongside contact lenses where applicable, and offering preservative-conscious options depending on the product variant, Avizor shares.

Eyecare professionals can learn more here.