Hoya Vision Care introduces Hoya LensPreview, a virtual try-on solution designed to enhance the lens selection process for eyecare professionals and patients.

Integrated into the Hoya Hub platform and powered by Fittingbox, the tool enables users to preview a range of Hoya’s premium lens options—including the Sensity Family, Mirror Collection, Lumacore, and polarized lenses—in a true-to-color, interactive environment. According to the company, the platform is intended to help patients better visualize their lens choices prior to placing an order, while supporting practices in managing expectations and streamlining consultations.

Hoya LensPreview is currently offered at no cost to Hoya customers with access to the Hoya Hub through single sign-on. The Hoya Hub platform also enables users to track jobs, manage invoices and payments, print shipping labels, and access additional business tools.