Shamir introduces Shamir Sun Intelligence, a new artificial intelligence (AI)-driven prescription sun lens design created to simplify the dispensing of Sun Rx eyewear while delivering enhanced vision across a variety of outdoor environments. The platform incorporates the company's iFit AI-driven frame-fitting technology, which enables eyecare professionals to detect and measure pupils through tinted lenses to help achieve an accurate fit.

Developed specifically for outdoor use, Shamir Sun Intelligence combines multiple optical design elements to provide wide fields of view, support sharp vision while in motion, and improve clarity for digital device use outdoors. According to the company, the design helps wearers adapt to frequent gaze changes, shifting viewing distances, and varying outdoor conditions. The lens design is also engineered to accommodate a broad range of prescriptions as well as frame styles, shapes, and curves, including flat and wraparound sunwear.