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Bundling lens options gives consumers a tasty way to have it all in a single lens
How accessories can add up as add-on sales
Prism and bifocal; Flourescent lamps and UV; Identifying PALs
By Joseph L. Bruneni
Sun Rise
By ERINN MORGAN
Beat the managed care blues by offering luxury eyewear
Stop Throwing Premium Product Away…Eliminate Re-dos
A Rare Challenge…The Ptosis Crutch
By Alex Yoho, ABOM
What the industry is doing to combat counterfeit frames
Sports eyewear companies lay out their strategies and fantasies for design and their predictions for the future in lenses, materials, technology, and styling in the category
What's New for Buyers
Sweetening the Mix
By Koleen Kaffan
