FEMME FATALE

Today, members of the fairer sex are bolder in their style choices than ever before. And that includes eyewear, too. Here, on these eight pages, get a pretty picture of the key women’s looks—and trends—that will turn heads + drive eyewea

By Jurgen Reisch

BIZ TREND TRACKING, 2017

Get a unique bird’s-eye view of how your optical peers are faring from coast to coast in these 10 stat- and info-packed pages revealing the results of our BIG annual Regional Trends Report. Dig in.

HOT LIST

Express Yourself

EDITOR’S LETTER

How Do You Compare?

TRENDSPOTTING THE BIGGEST TRENDS + NEWS YOU CAN USE

STAR STYLE

Specs Appeal

VISION 101

20 Eye-Opening Vision Facts

HEALTHCARE NAVIGATOR

Are You Lost in the Managed Care Maze?

CONTACT LENSES

Frenemy?

THE CONSUMER CONNECTION

Steps + Missteps

By Stephanie K. De Long

LINES & LAUNCHES

THE NEWEST EYEWEAR FROM AROUND THE GLOBE

FRAME INTRODUCTIONS

EYEWEAR ADDITIONS AND LINE EXTENSIONS

BUYER’S GUIDE

THE LATEST IN TECH ADVANCES

FYI

News Bits From the Industry

LAST LOOK

Drawing the Line