you asked for it and, so, in this special issue we deliver a seriously simple, get-down-to-business BIG staff training guide. In a recent EB reader survey, eyecare professionals told us that staff training for optical employees was one of their main areas of concern—a facet of their business where they needed more intel.
Starting on page 58, you’ll find just that. A handbook to onboard new employees—both experienced and pure neophytes—with simple, effective definitions for WHO should train employees, WHAT they need to be trained on, WHY proper training is crucial, HOW to train them, and WHEN.
BONUS: Our guide also includes The (Quick + Easy) One-Month Training Calendar for new hires. A specific plan for their first four weeks.
One key ECP expert-delivered takeaway from our research for this guide? Training—and learning—should never stop.
“We assign eight product-specific courses that the new hire must complete. Then we award them a certificate of completion.”
—Jennifer Lenhart, ABOC, director of training + development at OnSight Optical
EB’s BIG Staff Training Guide, page 58
Which is exactly why our company offers its very own Continuing Education-focused event—the Optometric Management Symposium. We’ve added a fresh, new Eyecare Business-delivered Retail Strategies one-day track to this excellent four-day event at Orlando’s luxurious Disney Yacht + Beach Club Resort…and it includes spot-on CE accredited courses for everyone from office managers and opticians to optometrists.
This must-attend conference is coming right up early next month—Nov. 2-5—so please check it out at omconference.com . We hope to meet you there!
P.S. I’ll also be moderating an engaging expert panel discussion at the Optometric Management Symposium on Saturday, Nov. 4 at 8:45 a.m. The topic? Solutions to critical ECP challenges like online competition and price pressure. We have an incredible lineup of eyecare professionals + industry experts on our panel to address these topics—including Edward Beiner (founder/CEO of the 12-store Edward Beiner Eyewear), Eric White, O.D. (Complete Family Vision Care), Holly Rush (CEO of Costa), and Henri Blomqvist (CEO of Safilo North America). Please consider joining us for coffee + key business strategies.
Erinn Morgan
Editor-in-Chief + Editorial Director
Eyecare Business
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