are you ready to embrace fall fashion?
It’s an easy transition, as the color palette for the upcoming season is warm, comforting, and downright delectable. The Pantone color experts designate hues like Tawny Port, Autumn Maple, and Butterum as top shades for autumn/winter fashion, based off the top shades appearing on New York Fashion Week runways.
“Bookended by a dynamic Grenadine red and a tawny Autumn Maple, the color palette for Fall 2017 leans more to warmth,” says Leatrice Eiseman, executive director of the Pantone Color Institute. But unexpected hues are also on the radar, as Eiseman asserts that standout colors like “pale pink Ballet Slipper, a refreshing Golden Lime, and a bright Marina blue” pair perfectly with the more signature shades of the season.
Incorporate these right-off-the-runway hues into your optical mix, store décor, and more to entice consumers with the hottest hues for fall.
London Calling
Want some inspiration from across the pond? This year, and for the first time ever, Pantone generated a color palette based off London Fashion Week runways.
“There is a commonality between the colors we are seeing on the runway in New York and London,” says Eiseman. “However, individuality is evident and we are seeing a distinct difference between the shows in the two cities in the way these same colors are being combined.”
“Led by a vivid Flame Scarlet, the [London] color palette for Autumn/Winter 2017/2018 is comprised of strong classics colors complemented by a few unpredictable shades for the autumn and winter seasons. Unexpected combinations such as Royal Lilac and Otter Brown or Lemon Curry with Bluebell are eye-arresting and create an unusual color dichotomy.”
— Leatrice Eiseman, executive director, Pantone Color Institute
LONDON COLOR PALETTE FOR AUTUMN/WINTER 2017/2018
![]({"src":"/media/fm3pgo0n/cover_eb_0917.jpg","focalPoint":null,"crops":[{"alias":"thumbnail","width":1110,"height":700,"coordinates":null}]})