In the midst of the pandemic’s rise, the intense challenges the optical industry has faced, and the world’s chaotic state, you—our reader—inspired us to dig incredibly deep and pivot in a flash to deliver the critical business information and strategies you needed immediately to survive the storm.

I am so proud to say that this intense effort on the part of our entire professional staff of editors, publisher, art team and amazing roster of contributors—resulting in our information-packed May 2020 issue—has won Eyecare Business some very prestigious recognition.

We are incredibly honored to announce that EB is the Winner of the coveted 2020 Folio: Eddie Award for Editorial Excellence for that very issue. Our May 2020 issue has taken home the Winning Folio: Award for best 2020 Full Issue in the B2B Healthcare category.

This same issue also garnered an Honorable Mention 2020 Folio: Ozzie Award for Design Excellence competing against all B2B magazines across all categories.

The Folio: Eddie & Ozzie Awards is the largest and longest-running editorial and design recognition program for excellence in magazine publishing. According to Folio:, this year’s winners list hosts the “crème de la crème of content creators and designers—a pool of roughly 300 winners narrowed down from thousands of entries.”

Winning these prestigious awards, especially in today’s world, means so much to our team, as a recognition for our shared passion for excellence in editorial content and magazine design. I want to thank each and every person on our incredible EB team—and I want to thank you, our reader, for inspiring us every single day to reach for excellence in the ways we serve you and the entire vision care arena.

Our award-winning May issue was packed with key stats, in-the-moment strategies, defining consumer trends, and our Covid-19 Strategies Series. And, in the face of today’s challenges, we continue to strive to deliver what you need in each and every issue, including this, our October 2020 issue.

Now, more than ever. 

Warmest Regards, 

Erinn Morgan,
Editor-in-Chief + Editorial Director