The Magic City

Safilo unveils the Spring/Summer 2021 styles in its Eyewear by David Beckham collection.

The overall collection is designed to reflect the style icon and former professional soccer star’s favored cities across the globe, with the latest release drawing inspiration from Miami, a home away from home for Beckham.

“The energy of the city is electric, and this new collection of eyewear is inspired by that and the beautiful light, vibrant culture, and diversity of its people,” says Beckham.

Highlights from this release include options with photochromic lenses, the collection’s signature talisman design detail, and vintage-inspired patterns on the temples.

The DB Eyewear DB 7055 (pictured) offers a sophisticated, slim shape in matte black/gold, matte black/ruthenium, or matte brown/ruthenium.  

Catch the Wave

Austrian eyewear brand Silhouette introduces its new Lite Wave collection, featuring chic full-rim models constructed of ultrathin titanium, with each frame weighing in at just 3.68 grams.

This release marks the first eyewear assortment from Silhouette to include closure mechanisms contained in the hinges, allowing for easy removal of the lenses via opening the temples with a set of pliers, shares the company.

Lite Wave offers a variety of shapes in a range of pastel and metallic hues such as soft caramel, velvet cassis, and lavender.

Pictured is the Silhouette Lite Wave 5532 in icy lavender.

FRESH CUTS

◄ De Rigo and Fila announced the renewal of the licensing agreement for the design, production, and distribution of Fila-branded prescription frames and sunglasses in EMEA, the Americas, Australia, and New Zealand.

Eyewear Designs, Ltd., has launched its new website with the ability to place orders online. It will be updated regularly with new release/brand information, promotions, in-store POP materials, and resources: eyeweardesigns.com.

ImageWear has redesigned its website, allowing ECPs to order ophthalmic frames and Rx-able sunwear, create custom catalogs, and more: imagewear.com.

Smith announced its partnership with French cycling team AG2R Citroën in becoming the official supplier of performance eyewear for the 2021-2022 seasons. The team is outfitted in Smith’s Shift Mag, a new performance sunglass available from Safilo.

Hit the Road

American actor and race car driver Patrick Dempsey stars in the new Porsche Design eyewear campaign, sporting the brand’s new collection from Rodenstock.

“[Dempsey] is a connoisseur of innovative and high-quality products and demands the most from his eyewear,” says Jan Becker, CEO of Porsche Design Group. “Past successes will never be enough for this passionate race car driver as he is always looking ahead to the next challenge.”

Here, Dempsey sports the Porsche Design P8688 sunglass, which features innovative Vision Drive Polarized XTR lens technology, developed in partnership with motor sport specialists, for supreme color contrast and glare protection.

Core Designs

Maui Jim has released five new ophthalmic styles to its assortment, including four acetate frames (MJO2228, MJO2229, MJO2231, and MJO2232) that feature the brand’s new Kapa core temple designs, plus one metal style (MJO2135).

This chic, rounded Maui Jim MJO2232, constructed by the brand’s longtime engineering and manufacturing teams in Japan and Italy, appeals with an on-trend, high-arched keyhole bridge and versatile colorways. Pictured in dark tortoise, the silhouette is also available in black, navy, and translucent gray.

MARCOLIN

Max Mara | MM5015 | Acetate | 54/14-140 | Shiny Black, Dark Havana, Shiny Light Brown | Women

WESTGROUPE

Fysh | F-2061 | Acetate Combo | 53/18-140 | Blue Indigo, Brown Emerald, Gray Mist | Women

Section Editor: Kerri Ann Raimo
Kerri.Raimo@PentaVisionMedia.com