TRANSITIONS OPTICAL

XTRActive Lenses

Transitions Optical introduces two new products under its XTRActive line: XTRActive new-generation lenses, unveiling the latest in the company’s cutting-edge photochromic technology, and XTRActive Polarized lenses.

According to Transitions Optical, compared with the previous generations, the Transitions XTRActive new-generation lenses are darker overall, darker in hot temperatures and in the car, and up to 35% faster to fade back.

“People are experiencing increased symptoms of eye strain and discomfort whether inside from screens or outdoors, and Transitions XTRActive lenses were designed with this issue in mind,” says Brian O’Neil, Ph.D., global VP of innovation, technology, and operations at Transitions. “The new generation of Transitions XTRActive provides light protection regardless of the situation.”

ECPs can discover more about the benefits of XTRActive and XTRActive Polarized on Transitions’ new virtual learning platform: TransitionsCampus.com .

trade.transitions.com 

EYKUVER

UV Protective Film

EyKuver has unveiled custom UV protective film, designed to allow wearers to instantly transform prescription glasses into prescription sunglasses, according to the company. To use, wearers peel off the protective backing and press the tinted film directly on the outside of prescription lenses, offering UVA/UVB protection.

“EyKuver was conceived from a real and personal need for portable and effective eye protection that is compatible with prescription lenses,” says Marcus Boggs, founder and CEO. “Our patent-pending films won’t damage or scratch your existing lenses, so the convenience is really second to none when it comes to protecting the long-term health of your eyes.”

Currently available in blue and gray in medium or large, EyKuver films are compatible with 85% of prescription glasses on the market, says the company.

eykuver.com

HILCO VISION

Sanitization Solutions

In response to the Covid-19 pandemic and the widespread need for enhanced cleaning and sanitization solutions, Hilco Vision has conducted thorough research in collaboration with COLTS Laboratories to unveil a catalog of cleaning and disinfecting products for the optical space.

Pictured items such as the UltraPro UVC 24 germicidal sanitation unit, which allows for 24 pairs of glasses to be sanitized in five minutes, CleanCide Wipes, SeeGreen and OptiPlus terry cloths, and more are offered to provide environmentally friendly solutions for your practice, shares Hilco.

hilcovision.com

SHORT CUTS

Treatment Specialty

ABB Optical Group has introduced an assortment of dry eye resources, including services and products, designed to help eyecare professionals build a dry eye treatment specialty within their practice.
abboptical.com/dry-eye

Red Hot

Maui Jim’s Hawaii Lava red mirror lens is now available in three of the brand’s most popular styles: Cliff House, Kawika, and Ho’okipa.
trade.mauijim.com

 

Screen Time Relief

Allergan has launched Refresh Digital lubricant eye drops, designed to relieve dryness and irritation from prolonged screen time. The product features proprietary HydroCell technology that supports all three layers of the tear film to keep eyes hydrated, shares the company.
refreshbrand.com