The Minimalist Consumer

Pure, the latest proprietary brand from Marchon Eyewear, unveils a new campaign, website, social media platforms, and influencer program to coincide with its latest eyewear collection.

“The Pure website, social media, and new campaign will elevate the eyewear experience for our customers,” shares Thomas Burkhardt, senior VP of global brands, marketing, and design at Marchon. Hear more from Marchon about the Pure collection in a recent #EBNewProductsLIVE livestream, here.

New Pure plastic and rimless styles represent the brand’s new tagline, “Experience Lightness,” with lightweight materials, a muted color palette, and sleek-yet-subtle finishes.

Here, the Pure P-3007 offers a clean, cat-eye silhouette in plastic and titanium.

On Guard, In Style

Mykita introduces the Mylon Guard One, fusing its award-winning design aesthetic with high-quality protection.

Boasting PPE certifications and a lightweight and durable structure, the shield can be worn over most glasses and in combination with other PPE, such as face and respiratory masks, as it offers an innovative, anti-fog coating.

The lens, available in clear and gray-tinted, can be easily mounted and exchanged, clicking into place on both frame and nosepiece. The sun shield offers 100% UV protection.

Dream Chaser

Vogue Eyewear from Luxottica releases its latest styles in the MBB x Vogue Eyewear capsule collection, co-designed with award-winning Gen Z actress, activist, and influencer Millie Bobby Brown.

Here, Brown sports the VO5317, an enchanting cat-eye style with dimensional details. Also new to the assortment is the VO5318S, a futuristic wrapped sunglass in acetate. The styles are offered in bold hues including orange, pink, violet, or green, as well as signature shades of black or havana.

The MBB x Vogue Eyewear campaign is highlighted by key themes, or “Millie’s Rules to Vogue”: Love Yourself, Be Kind, Stand Out, Keep It Real, Laugh Out Loud, and Chase Your Dreams.

International Perspective

The Eyewear by David Beckham collection introduces its latest styles from Safilo.

Beckham sports the elegant collection in the latest campaign, captured in Paris by Matthew Brookes, with behind-the-scenes footage by David’s son Brooklyn. Here, Beckham rocks the DB 7037/G/S, representing the collection’s effortless British design appeal and signature, vintage-inspired shapes.

Key brand elements highlighted in the assortment include the DB monogram and metal talisman details. For more on this collection and new releases from Safilo, head to the company’s recent #EBNewProductsLIVE livestream, here.

FRESH CUTS

▶▶ Safilo and Parisian fashion house Pierre Cardin announced the renewal of the licensing agreement to design, manufacture, and distribute prescription frames and sunglasses under the Pierre Cardin brand. This renewal will run until Dec. 31, 2026.

WESTGROUPE

Fysh | F-3656 | Metal | 51/17-140 | Black Gold, Indigo Gunmetal, Gray Rose Gold, Rhubarb Rose Gold | Women

OGI EYEWEAR

Red Rose | Notte | Stainless Steel/Acetate | 53/14-140 | Gold/Blush, Rose Gold/Olive | Unisex

WANT MORE PRODUCT NEWS?

Visit #EBNewProducts on the web for a constantly updated, curated collection of products to know. 

Section Editor: Kerri Ann Raimo
Kerri.Raimo@PentaVisionMedia.com