Just off the heels of Vision Expo West, I am invigorated and inspired (if not just a little bit out-of-show-shape tired).
Yes, virtual events and digital touchpoints are a clear boon to us all birthed by this viscious pandemic—and they will continue.
But, the tangible excitement, three-dimensional connections, and optical buzz unpacked by this first-in-two-years in-person event is 100% real. By all accounts, the show was a rousing success—with far more attendees, exhibitors, and events than anyone could have anticipated. With solid health and safety protocols in place, one may feasibly begin to surmise that we may be able to begin to gather again, safely.
Our hats off to The Vision Council and its CEO, Ashley Mills, and the Reed Exhibitions team, for putting in the hard work—even in times of doubt—to help move our industry forward. In the end, the show must go on for vision care to face the future successfully, together.
Looking to the future, I will most certainly be attending more virtual events and education than ever before—it remains eternally convenient and cost-effective—but I wholeheartedly look forward to Vision Expo East in New York City in March.
In this very issue of EB, we celebrate the highly unique fashion and tech trends birthed at the show starting on page 11 in our popular Trendspotting section.
And, of course, our issue is packed with more content to help your business thrive:
➤ Turn to page 30 for our Cool Comfort fashion feature, where women’s eyewear is empowered with bold silhouettes that also happen to be notably wearable.
➤ And, sharpen your staff training plan as Covid maintains its grip—and the stress is real for ECPs—with The Essential [Covid-Now] Staff Training Guide starting on page 38.
We hope you enjoy the issue!
TRENDING VIDEO ➤ TOUR THE ISSUE WITH EB’S EDITOR-IN-CHIEF
Curious what’s in store in this issue of EB? Join editor Erinn Morgan by clicking play in EB’s digital edition for quick highlights + insider info.
Erinn Morgan
Editor-in-Chief + Editorial Director
Director of Social Media, PentaVision