For The Family

Lenton & Rusby, available from Altair Eyewear, reveals its latest styles designed to be independent eyecare practitioners’ BFF (budget-friendly frames).

The proprietary brand’s latest collection and campaign for spring/summer 2022 celebrates styles for the whole family, offering on-trend colors, inclusive sizing, and durable constructs.

Here, Lenton & Rusby styles (L-R) LR4015, LR5021, and LRK5003 showcase the brand’s vibrant colors and chic finishes. Standout design details for the collection include spring hinges for added comfort, playful prints, and fashion-forward silhouettes.

No Constraints

Oakley, available from EssilorLuxottica, unleashes Re:SubZero, a sleek and sporty sunglass style weighing just 24 grams.

Re:SubZero showcases Oakley’s performance-driven technology; the style was designed with the brand’s PhysioMorphic Geometry lens design, allowing for an extended wrap without shape constraints.

Oakley Re:SubZero also incorporates the brand’s Prizm lens tech to enhance color and contrast plus Unobtainium nose pads for comfort and no-slip grip.

FRESH CUTS

Altair Eyewear and Draper James, the Southern-inspired lifestyle brand founded by Reese Witherspoon, have announced the long-term, multiyear renewal of their eyewear licensing agreement.

◄ Costa Sunglasses has been awarded the prestigious RELX SDG (Sustainable Development Goals) Customer Award for its “Untangle Our Oceans” campaign. Costa is one of four organizations receiving the award for its contributions toward the United Nations’ Sustainable Development Goals.

British fashion and home furnishings brand Laura Ashley and Kasperek Optical, a family-owned and -operated optical distributor and manufacturer headquartered in Michigan, have partnered on a signature range of women’s eyewear.

Marcolin and TBL Licensing LLC announced the extension of their licensing agreement for the design, production, and worldwide distribution of Timberland optical frames and sunglasses. The partnership, originally signed in 2003, has now been early renewed for a further five years until December 2026.

Modern Musings

KLiiK denmark from WestGroupe unveils its latest optical release of versatile styles for men and women requiring a narrow fit.

Influenced by clean and modern Scandinavian design, the KLiiK denmark K-719 (left) serves up a squared silhouette in lightweight stainless steel with contrasting temples with laser-cut detailing, and the K-714 features an eye-catching floral pattern in navy, brown, charcoal, or purple.

Maximum Performance

Bajío, a manufacturer of high-end performance fishing and lifestyle sunglasses that launched in April 2021, now unveils its Rx sunglass program.

The program offers prescription services for all 20 Bajío frame styles via the company’s in-house prescription team and partner prescription dealers across the U.S.

Designed for water sports, Bajío’s designs feature glare-blocking technology, oleophobic and hydrophobic coating, and the brand’s LAPIS lens technology for blue light protection.

Pictured is Bajío style Casuarina. 

THÉLIOS

Fendi | FE50036I | Acetate | 51/18-140 | Honey Horn, Black, Dark Havana, Gray Horn | Women

WINDSOR EYES

Bruno Magli | Mona | Acetate | 51/18-140 | Nude, Red Tortoise, Tortoise | Women

Section Editor: Kerri Ann Raimo
Kerri.Raimo@PentaVisionMedia.com