Launched amid the Covid-19 pandemic, the Optometric Business Tracker (OBT) is a collaboration between GPN Technologies and Eyecare Business that reveals sales and exams data from more than 2,400 practice locations across the country.
We continue to reveal crucial takeaways tracking practice exams and patient payments, plus frame, lens, and contact lens sales, but in a more easily digestible, focused way to address practice information needs heading into a new chapter of pandemic recovery.
This month’s OBT “Practice Pearl” focuses on ECP opportunities for plano sunglass sales.
Here, we share February 2023 practice data reported by GPN on March 6.
Practice Pearl
GPN shares that plano sunglasses often represent a missed opportunity for ECPs among both emmetropic and contact lens-wearing patients. The organization analyzed millions of transactions for years 2021 and 2022 for 1,000 ECPs from the GPN data set and found the following shares of patient purchases:
| Bought | Share of Patients |
| Neither contacts nor plano sunglasses | 80.40% |
| Contacts, but not plano sunglasses | 18.26% |
| Plano sunglasses, but not contacts | 1.04% |
| Both contacts and plano sunglasses | 0.30% |
For more information, go to visions.gatewaypn.com/are-ecps-taking-advantage-of-plano-sunglass-opportunities.
Practice Resources
GPN is using its eyeTHRIVE business solutions channel (eyeTHRIVE.net) to offer timely webinars and resources to ECPs. The open-forum webinars feature some of the industry’s most successful O.D.s, practice management consultants, and business owners. eyeTHRIVE members are invited to attend live webinars, view recorded presentations, download useful tools, and participate in live Q&A sessions with industry pros.
- All industry data provided by GPN: gpntechnologies.com.
GET MORE INDUSTRY DATA TRACKING
Visit eyecarebusiness.com/optometric-business-tracker monthly as we reveal the real-time data on countrywide practice sales and exams—provided by GPN.
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