POWER POP 

Pantone’s 2023 Color of the Year, Viva Magenta, embodies a positive, rebellious strength that ushers in an air of celebration. According to Pantone, Viva Magenta vibrates with power at the intersection of boldness and joy. Full of abundance, the shade inspires motivation to overcome worldwide pains that have defined previous years, delivering a modicum of grace in 2023.

“In this age of technology, we look to draw inspiration from nature and what is real,” says Leatrice Eiseman, executive director of the Pantone Color Institute.

“Viva Magenta…is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.”

Ready for this bodacious hue? Click HERE to visit our Facebook page and view our own curated mix of eyewear styles saturated in this spectacular shade.

Planning to implement this electrifying color in your mix? Let us know how with the hashtags #EBTrendspotting and #Magentaverse.