Post-pandemic, they are spending more, and more frequently, in almost every consumer goods category. And they are moving online—24% of men shop online at least daily and 70% are shopping online weekly (compared to women’s 57%), according to the 2022 Consumer Trends report from Jungle Scout.
Men are also more brand loyal than women, with 41% looking to brands they know and trust (over women’s 22%). Interestingly, 70% of men perform multiple product searches before making a purchase, compared to 30% of women.
What’s on tap for men’s eyewear this season? Styling for men takes a unique turn by pushing the style boundaries with out-of-the-box shapes and unexpected details.
Here, we serve up a lineup of some of the most standout men’s specs designed to entice.
Still Life Photo by David Kressler
Styled + Directed by Erinn Morgan
Art Direction by William Pfaff
THE NEXT-LEVEL NAVIGATOR.
From top:
The Ray-Ban RB4397 from EssilorLuxottica is a bio-based sunglass in polished transparent light blue.
The Eyewear by David Beckham DB7108 from Safilo is a throwback-inspired silhouette in black and gold.
At once classic and futuristic, the John Varvatos SJV568 from De Rigo Rem serves up bold brow-bar style.
DETAIL ORIENTED.
From top:
The Morel 10202O optical style in stainless steel is geometric and linear.
The Dita Hakatron is a sharp-lined silhouette with a floating bridge design.
Unique marble-inspired coloration highlights the Police Monument 2 from De Rigo Rem.
Marchon Eyewear serves up a bold retro look in the Shinola SH15001 with a head-turning tortoise/orange combo.
THE INCREDIBLE LIGHTNESS OF SEEING.
From top:
The Versace VE1287 from EssilorLuxottica is a bold optical style with sleek temple cutouts.
The Lindberg Sun Titanium 8806 from Kering Eyewear is a rounded aviator in silver with blue lenses.
The Lindberg Guillaume Air Titanium Rim from Kering Eyewear is a geometric silhouette in rose gold.
BOLDLY BOURGEOIS.
From top:
Logo-emblazoned lenses are the hallmark of the Boss 1501/S sunglass from Safilo.
The Joseph Abboud JA6005 sunglass from Altair Eyewear is a matte gold aviator with an eye-catching brow bar.
The Moncler ML5186 from Marcolin is a hip-retro optical style in thick acetate in an amber translucent tortoise.
Dita delivers the uniquely on-point Subsystem, a made-in-Japan aviator with golden amber lenses.
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