Female Empowerment

ClearVision Optical has unveiled Adira, its new women’s eyewear brand.

"We need to recognize all the different facets of a woman's journey because it is anything but one-dimensional," says Steve Tripi, head of marketing at ClearVision.

Adira houses its ophthalmic styles in four design stories: elevated fashion, career wear, fresh essentials, and classic styles in a range of sizing offerings and colorways.

To align with its mission of supporting women with the launch, ClearVision has announced a significant contribution to the Optical Women’s Association to help the organization continue mentoring, supporting, and educating women in the optical industry.

Pictured is the Adira Helen, a chic ophthalmic style pairing a metal alloy frame front with acetate temples.

For more information on new releases from ClearVision, watch EB’s interview with ClearVision president David Friedfeld at facebook.com/eyecarebusiness/videos.

MSRP: $180 to $240

cvoptical.com