Like Magic
Draper James, the celebrated lifestyle brand from Reese Witherspoon, releases Color Magic from Altair Eyewear—ophthalmic styles designed to wow as “the coolest playground magic trick” for kids.
The temples of the frames feature photochromic UV-reactive acetate, allowing the etched magnolia print pattern to progressively change color when exposed to direct sunlight.
The Draper James DJ1020 (pictured) features a lilac crystal front and temples that change from clear to magenta magnolias.
»MSRP: $148 »altaireyewear.com
Dive Into Detail
Costa, available from EssilorLuxottica, has added three new lifestyle sunglasses to its Del Mar Collection inspired by the spirit of the sea. The Costa Nusa, Ulu, and Keramas styles (pictured) are made from bio-acetate and equipped exclusively with Costa’s 580G mineral glass lens for 100% polarization, supreme clarity and contrast, and reduced haze and blur. Standout design details include laser-etched waves on the core wire of the temples and a color palette inspired by oceans and marine life.
»MSRP: $249 »my.essilorluxottica.com
Brand Identity
Steve Madden eyewear, available from ClearVision Optical, unveils trendy new styles for a wide range of ages, including the Steve Madden Lourdes (pictured), a combination frame with a bold acetate front and casted metal temples featuring the signature SM logo. The Priya metal ophthalmic style also features the logo on the spring hinge.
For men, the Axyl style provides vintage appeal with a square silhouette, keyhole bridge, and an eye-catching checkerboard pattern on the temples.
»MSRP: $165 to $195 »cvoptical.com
FRESH CUTS
Marcolin and K-Way have signed an exclusive licensing agreement for the design, production, and worldwide distribution of K-Way brand sunglasses, optical frames, ski goggles, and eyewear for kids. The eyewear collections are slated for launch in early 2025.
Safilo Group has signed a perpetual license agreement with Authentic Brands Group for Eyewear by David Beckham, substituting the previous contract expiring in 2030.
Hugo eyewear—designed, produced, and distributed by Safilo Group—announced its partnership with the Visa Cash App RB Formula One team. Hugo designs will be represented in official images starring two Formula One drivers, Daniel Ricciardo and Yuki Tsunoda.
◄ Safilo Group and Marc Jacobs announced the early renewal of their multiyear global licensing agreement for Marc Jacobs-branded eyewear until December 2031.
Serengeti Eyewear announced a partnership agreement with Lifestyledesign, a Santa Barbara, CA-based agency responsible for the design of many of Serengeti’s bestsellers.
Durable Designs
Superflex Kids from WestGroupe introduces bold and bright ophthalmic styles for the spring/summer season.
Design highlights include colorblocking camo-inspired prints, custom double-layer acetates, vibrant constructions in stainless steel, and spring hinges for durability and comfort.
The Superflex Kids SFK-303 (pictured) is a fresh take on a classic squared silhouette with eye-catching hints of magenta, yellow, and purple.
»MSRP: $100 to $108 »westgroupe.com
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Sleek Emphasis
The latest Max Mara eyewear collection, available from Marcolin, reveals a new detail called the Maxim—a geometric metal element purposefully designed and placed to enhance the eyes.
Here, the Max Mara MM0087 (left) and MM5131-B represent the modern sophistication of the Italian fashion label. Both styles feature the new Maxim signifier on the upper bridge.
Ophthalmic and sun styles in Max Mara’s latest collection are also highlighted by contoured temples, glamorous silhouettes, and glossy colors.
»MSRP: $225 to $260 »marcolin.com
BAJÍO SUNGLASSES
Rigolets | Bio-Based Nylon | 59/12-125 | Brown Tortoise, White/Silver Matte | Unisex
BARTON PERREIRA
Louie | Titanium | 51/18-148 | Antique Gold/Mint, Pewter/Smoke, Gold/Chai | Unisex
