Still Life Photo by DAVID KRESSLER

Styled + Directed by ERINN MORGAN

Art Direction by BILL PFAFF

The children’s clothing market is seeing slow, steady growth—to the tune of $198 billion globally in 2023—and the kids’ eyewear sector is following suit with ongoing market growth.

In addition, kids are more style-conscious than ever today—a recent Mintel report revealed that the majority of parents say that their child’s input has the greatest impact on clothing purchases for kids under 12.  

Here, we serve up a bright and bold lineup of completely cool, on-trend eyewear styles sure to catch the eye of children of all ages.   

THE MARBLE EFFECT

[From top] The Nike 5056 from Marchon Eyewear is a trendsetting silhouette in sustainable Eastman Acetate Renew material accented with performance-oriented gripping temple tips. The Demi + Dash Odyssey from ClearVision Optical serves up good fun in green-brown tortoise acetate. The Ted Baker TKB002 from Tura brings on the marbling in a sleek shape with marbled-inspired acetate that fades to clear.

FUN FACTOR

[From top] The Lulu by Lulu Guinness LK046 from Tura is a playful heart-shaped metal optical style that shows up in living color with a gradient purple-pink hue. The Draper James DJ1020 from Altair Eyewear also channels a purple vibe in milky acetate with light-reactive temples.

FLYING HIGH

[From top] The Lulu by Lulu Guinness LK050 from Tura has retro appeal in black and gold metal accented with delicate crystal flowers. The Steve Madden Dack from ClearVision Optical is a highly wearable, classic style in acetate amped up with spring hinges. Throwback appeal is apparent in the Draper James DJ1023 from Altair Eyewear, with a retro cat-eye silhouette with red and pink accents.

ROCK STARS

[From top] The Dolce & Gabbana DX6005 from EssilorLuxottica in bold crystal yellow acetate topped off with an artful solid yellow overlay takes a walk on the wild side. The Burberry JB4003U from EssilorLuxottica also channels the experimental with a sculpted shape in a rich pink for young wearers who want to stand out. The Dolce & Gabbana DX5003 from EssilorLuxottica has a bubble-gum effect in a solid candy-pink acetate cat-eye shape. The Emporio Armani EK4004 from EssilorLuxottica falls into the deep blue with a modern silhouette in a head-turning blue hue.