Revolutionary Design
Silhouette is celebrating 25 years of Titan Minimal Art, its minimalist, rimless eyewear collection that features styles that are free from hinges and screws—each weighing in at approximately 2 grams.
“I simply wanted to omit anything that was unnecessary, while also refusing to compromise in terms of design and comfort," shares designer Gerhard Fuchs on his approach to the revolutionary design; 12.4 million pairs have been sold to date.
To commemorate the collection’s respect from astronauts due to its lightweight design and nonslip fit, the anniversary campaign, “Born on Earth. Worn in Space.”, showcases an international marketing campaign featuring models posing in backgrounds created by artificial intelligence/computer-generated imagery.
Silhouette shares that the latest release features the first-ever lenses to receive a Partial Color Groove, combined with a tint. Pictured is Titan Minimal Art style 5599 in two fashion-forward shapes.
Honoring Individuality
Altair Eyewear releases eight new optical and five new sunglass styles to its Bebe collection for Spring/Summer 2024.
Collection highlights include colorblocking details, custom lace patterns, and glitter and stone elements. The collection’s approachable price point and diverse sizing is designed to offer wide-ranging appeal to wearers in different age groups with a variety of styles.
Pictured is the Bebe BB5217, a shimmery ophthalmic frame in a timeless silhouette.
Vision Expo Booth: P551
Be Bold
Ogi Eyewear unveils its Red Rose assortment for Spring/Summer 2024, ophthalmic styles Brindisi, Lodi, Mantova, Pomezia, and Rho. Standout design details include ombre effects, layered frame fronts, angular silhouettes, and bold colorways.
The Red Rose Brindisi (pictured) pairs stainless steel and acetate for an eye-catching upswept silhouette available in plum coral, gray cloud, teal wheat fade, and wavy horizon.
Vision Expo Booth: P525
→ Aligning with its launch of 2BB: Eyewear with Two Blind Brothers, L’Amy America has partnered with Bosma Enterprises, an employer of people who are blind or visually impaired. Bosma Enterprises will perform the packaging of sunglasses for Two Blind Brothers, a brand known for its dedication to finding a cure for blindness.
• Vision Expo Booth: P1535
◄ Marcolin has announced early renewal of the following exclusive global licensing agreements for design, manufacturing, and distribution of sunglasses and optical frames. The company and Italian luxury brand GCDS have renewed their agreement until Dec. 31, 2028. Separately, Marcolin and Pucci have renewed their agreement until Dec. 31, 2030.
• Vision Expo Booth: P1468
→ Safilo has announced renewal of the following exclusive global licensing agreements for design, manufacturing, and distribution of sunglasses and optical frames. The company’s early renewal with Hugo Boss for the Boss and Hugo collections extends until December 2030; the partnership with Levi Strauss & Co. for the Levi’s brand has been renewed until the end of 2029; and the company’s early renewal with Aeffe for the Moschino and Love Moschino eyewear collections has been extended until December 2033.
• Vision Expo Booth: Terrace 4AB-L4
British Legacy
Tura Inc. is launching Barbour eyewear in the U.S., offering the brand’s iconic British styling via 28 ophthalmic designs for both men and women.
The release emphasizes Barbour’s heritage via key design details including signature tartan patterns (such as the Barbour BAOM506, pictured), strap hardware, quilted details, and more. The collection also incorporates a significant use of plant-based acetate, shares Tura.
“The Barbour brand enjoys great support from our U.S. trade and end consumer base, and we are confident that eyewear will enjoy the same success,” says David Godfrey, regional manager distributor markets, EMEA, and licensing at Barbour.
Vision Expo Booth: P1769
The Right Fit
WestGroupe launches Superflex X-Fit, offering larger-sized eyewear styles for men and women with a distinctive marking to help retailers and consumers identify these extended-fit styles.
“By integrating the X-Fit marking onto the demo lens, retailers can efficiently pinpoint frames that perfectly fit their clientele,” says Beverly Suliteanu, director of product development at WestGroupe.
Superflex, celebrated for its versatile styling and affordable price point, includes sizing up to 61 for men and 59 for women. Pictured is the Superflex X-Fit SF621.
Vision Expo Booth: P1835
Click here to visit #EBnewProducts for a constantly updated, curated collection of products to know.
MARCHON EYEWEAR
Karl Lagerfeld | KL6153 | Injected Plastic | 52/19-140 | Rose, Gray, Azure, Violet | Women
DE RIGO REM
Lozza Arte | VL4352 | Acetate | 48/25-125 | Black, Tortoise, Gray, Brown | Unisex
