Intentional Style
ClearVision Optical debuts a new house brand designed for men who are intentional with their wardrobe and accessories: Uncommon, characterized by three design stories—Fashion, Classic, and Retro-Inspired—and materials including high-grade acetate, titanium, beta titanium, and stainless steel.
The Fashion design story highlights bold styles with a mix of rich colors, metal details, and subtle textures. Classic features tried-and-true designs with innovative components and understated touches. Retro-Inspired celebrates silhouettes passed down through the generations like heirlooms, refreshed with modernized craftsmanship.
“We surveyed hundreds of eyecare professionals, and found a desire for larger frame sizes, premium materials, and attainable pricing,” says David Friedfeld, co-owner and president of ClearVision.
Uncommon’s expanded sizing has options up to an eye size of 62 and temple lengths up to 160 mm.
Pictured is the Uncommon Stevie from the Retro-Inspired design story in transparent celery.
»MSRP: $225 to $270
Vision Expo Booth: P19057
Unabashed Self-Expression
The Ray-Ban Pulse collection from EssilorLuxottica features striking unisex silhouettes crafted from bio-based materials: sun lenses contain 40% bio-based carbon content and nonmetallic frames have 57% bio-based carbon content.
Playfully switching between different eras, the collection houses rimless designs and playful shapes that emulate ’90s chic along with chunky frames and sporty angles that celebrate a futuristic aesthetic.
The Ray-Ban Pulse Yevi RX6528, pictured here, has a unique hexagonal shape and is also available as sunglasses (ORB3728).
»MSRP: $150 to $190 »essilorluxottica.com
Vision Expo Booth: P16050
Playful Durability
Altair Eyewear introduces six new children’s styles to its proprietary Lenton & Rusby brand, characterized by easy-to-wear silhouettes and gender-neutral styles. Designed for kids ages 5 to 13, the styles include pastel colors, sporty shapes, and playful patterns crafted from a range of materials including handmade acetate, plant-based resin, and Eastman Tenite Renew. Select styles feature flexible 180-degree integrated spring hinges for enhanced durability.
The Lenton & Rusby LRK2002, pictured here, is a classic rectangle frame crafted from Tenite Renew and equipped with the 180-degree integrated spring hinge.
»MSRP: $104 »altaireyewear.com
Vision Expo Booth: P13087
Rock ’n’ Roll Spirit
Ahead of its original launch date in the first quarter of 2025, WestGroupe launches AllSaints Eyewear’s inaugural collection in the U.S., marking the first eyewear license from the British fashion brand. Comprising 18 gender-neutral styles crafted with eco-conscious Eastman Acetate Renew, the collection flaunts standout features like stylistic beveling, branded hinges, metal detailing, hexagonal adornments on temples and hinges, and end-pieces decorated with the AllSaints logo plaque in the brand’s signature distressed metal finish.
The AllSaints Charlie ALS1012, pictured here, is a bold classic silhouette with a chunky square front.
»MSRP: $180 to $198 »westgroupe.com
Vision Expo Booth: P16021
Dive Into Luxe
Press debuts its first eyewear collection, featuring 22 styles across four design stories: the Streamline Collection, the Dreamers Collection, the Legends Collection, and the Timeless Collection. Available in both optical and sun variants, the frames are designed with comfort and sustainability in mind with carefully considered bridge fit and eco-conscious materials.
Click here to visit #EBnewProducts for a constantly updated, curated collection of products to know.
Press Untitled from the Legends Collection, pictured here, is a bold rectangular frame crafted from 9.5mm Mazzucchelli bio-acetate and equipped with Zeiss bio-nylon lenses.
»MSRP: $675
FRESH CUTS
Europa Eyewear was named a Consumer Products finalist in Fast Company’s 2024 World Changing Ideas Awards for its DB4K Retract kid’s eyewear line, which is crafted from Pebax Renew, an eco-friendly material that can be heated by opticians for lens insertion and adjustments.
• Vision Expo Booth: P18045
Kenmark Eyewear renews its exclusive license agreement for the development, production, and distribution of eyewear for the Original Penguin brand. The partnership began in 2011 and will continue through 2029.
• Vision Expo Booth: P15039
Marchon Eyewear and Longchamp announce the multiyear renewal of their exclusive global eyewear licensing agreement for the design, development, production, and distribution of ophthalmic frames and sunglasses under the Longchamp name.
• Vision Expo Booth: P13087
+ Suite 47-8
Revo announces a partnership, in effect through 2024, with both U.S. Sailing and the U.S. Sailing Team. The performance eyewear brand will outfit the entire U.S. Sailing Team when it competes internationally.
• Vision Expo Booth: P19057
Tura and Inspecs USA announce a collaboration designed to boost Tura’s presence in the U.S. eyewear market. The initiative will merge Inspecs USA’s warehouse and distribution operation with Tura’s in Muncy, PA.
• Vision Expo Booth: Suite 35-206
MARCHON EYEWEAR
Calvin Klein | CK24106 | Acetate/Lightweight Titanium| 51-22-150 | Black, Green, Black/Gray | Men
MOREL
Lenvik 2 | Acetate/Aluminum | 51-21-145 | Black, Crystal, Blue | Men
