ProDesign Denmark is marking 50 years by reimagining one of its most iconic styles, the Iris (pictured above), from Design Eyewear Group.
 
Originally launched 20 years ago, these feminine frames are characterized by ornate laser-cut flower details on the temples.
 
The 2023 Iris concept features a new curved front, intended to enhance comfort, and a new defined angle in the temples, designed to enable better adjustability. The reimagined frames were upgraded from stainless steel to titanium, which allows for a wider range of deep vibrant ionic plating and gold-plated colors, according to the company.
 
The updated Iris is available in three silhouettes: the original 5104 shape, a deeper square, and a big cat-eye.