July 1, 2021 — Marketing4ECPs has acquired Innexus, a marketing company, founded in 2009, that focuses on eyecare practice marketing solutions, including website design, social media, and digital advertising to boost patient bases, brand recognition, and overall profitability.

“We are pleased to join forces with Innexus—a team of highly specialized eyecare marketing experts to the Marketing4ECPs family,” says Kevin Wilhelm, Marketing4ECPs co-founder and CEO. “We share the same passion for supporting the growth and profitability of eyecare practices across North America. Our core values, purpose, and vision align as organizations. We are pleased to merge our network of resources and expertise for our mutual clients."

Innereactive, the parent company of Innexus, was founded in 2003 by industry thought leader Samantha Toth. The parent company will remain under full ownership by Toth, and will operate independently of Innexus.

“The decision to split Innereactive and Innexus into two separate divisions was difficult, but I’m extremely excited for both the team and members of Innexus to have the opportunity to join the Marketing4ECPs family,” says Toth. “A lot of purposeful thought and collaboration went into this decision, and I couldn’t be happier to have found the right home for Innexus.”

“We maintain our ongoing commitment to providing the industry with innovative marketing solutions, world-class customer service, thought leadership, and guidance of the ever-changing marketing landscape”, says Trudi Charest, co-founder of Marketing4ECPs. “This change will only benefit our members, and the industry as a whole.”

Reference the following links for more information on Marketing4ECPs and Innexus.