May 7, 2021 — Shamir Optical Industry has announced a new partnership with Alpine F1 Team, a Formula One auto-racing constructor, as Shamir is slated as Alpine F1 Team’s optical performance partner.

The collaboration, initiated by FUSE France (sport marketing agency of Omnicom Media group), aims to improve the visual quality and safety of every race team member and, ultimately, their collective performance, shares Shamir. 

“We are proud to be associated with this great brand and happy to apply our expertise in support of Alpine F1 performance,” says Yagen Moshe, CEO of Shamir. “We believe our partnership will allow Shamir to express its passion for innovation and continue developing unique and leading products. A wonderful collaboration such as this, with a leading team in one of the top performance sports, represents for us a great opportunity for furthering the Shamir mission—improving quality of life by improving vision.”

Shamir has shared that the partnership will create the first-ever vision performance lab in Formula One, providing high-performance ophthalmic assessment for Alpine F1 Team and Alpine Academy drivers as well as the pit crew, pit wall, and personnel at Alpine F1 Team’s bases in Enstone and Viry-Châtillon. 

Engineers from Alpine and Shamir will collaborate to investigate new technologies focused on vision to improve racing and safety performance, including reduced-glare goggles, colored visors, and anti-fog lenses for pit crew helmets. The Shamir logo will appear on Alpine F1 equipment, including mechanics’ helmets and garage doors. 

“We are proud to introduce Shamir as our vision performance partner. One of the pillars of our commercial strategy is to match with best-in-class brands to explore new solutions,” says Antoine Magnan, director of strategic partnerships at Alpine. “Formula One offers a unique laboratory for brands to push the boundaries of their technology and develop new processes and materials to enhance Alpine F1 Team performance that can also be applied in the real world to consumers. It is an exciting partnership, full of potential to explore areas of human performance not yet analyzed in Formula One.”