Dec. 13, 2023 — The 2024 edition of Opti, the international optical show set to take place Jan. 12-14, 2024, in Munich, will feature a Lens in Focus area, a photography exhibit designed to raise awareness of contact lenses. Organizers of Opti share that driving awareness to the contact lens market aligns with current industry trends as sale opportunities continue to grow around contact lens-related treatment for conditions like myopia and presbyopia.
 
Located among contact lens manufacturer exhibits in Hall C4, the Lens in Focus area will utilize high-resolution photography in special lens shoots that will capture one eye at a time to create a unique piece of artwork from the iris. According to Opti organizers, the process is gentle and safe for the eyes and does not use LED technology. Opti organizers hope that the resulting souvenirs act as an indirect message that “our eyes and vision are irreplaceable and deserve to be honored from all sides at the trade show—including the contact lens side.”