May 9, 2024 — The organizers of the Opti eyewear tradeshow have announced the 2024/2025 campaign, “We Are Opti,” designed to represent the tradeshow’s commitment to collaborative design: “Together we create, together we change, together we are Opti.”

Following last year’s Opti Faces, Opti organizers selected industry representatives as brand ambassadors to reflect the industry’s diversity: Lena Eberhardt, optician; Petra Lindner, O.D.; Sabine Siegmund, communication coach and owner of Siegmund Augenoptik & Hörakustik; Jean-Pierre Schwalb, owner of Optik Schwalb in Nidda; Boris M. Stolle, sales representative; Lars Teubler, Nupsies Podcast and master optician at Arndt & Weiß in Bünde.

“We have found a wonderful mix of strong personalities who are all passionate about their optical work. Strong personalities for a strong community…beaming faces that will accompany us from now until Opti 2025,” says Opti executive director Cathleen Kabashi. “We want to express the unique atmosphere and further strengthen the sense of community within the optical industry—even outside the exhibition halls.”

The next edition of Opti is set to take place from Jan. 31 to Feb. 2, 2025, at Fairground Munich.