NOW by The Vision Council and GoodVision USA have launched an online charity auction supporting vision care programs in 11 African, Asian, and South American countries. The auction features eyewear that was donated by nominees and winners of the 2026 NOW Awards, which recognize original eyewear design and emerging creative talent.

The partnership follows GoodVision USA’s receipt of the NOW Optical Achievement Award at Vision Expo 2025, which initially connected the organizations. The 2026 NOW Awards was the first edition that was open to the entire global optical community and attracted entries from independent designers and established brands in multiple countries.

The NOW x GoodVision auction opened September 15 and runs through October 14. It is open to the public.