The Optical Women’s Association (OWA) will hold a global networking and professional development event, dubbed Start Strong, at SILMO Paris 2026 as part of its continued expansion beyond North America. The event is scheduled for Saturday, September 26, from 8:30 to 10 AM CEST at The SILMO Club. The complimentary event is sponsored by SILMO, and advance registration is recommended because space is limited.

OWA said the event represents a step in its efforts to build an international community of optical professionals focused on connection, leadership, mentorship, and opportunities for women in the industry. The breakfast program will focus on goal setting, wellbeing, and networking to help attendees prepare for the trade show. Exhibitors may participate at the 8:30 AM start time before the exhibition opens. Visitors can join beginning at 9 AM.

Amélie Morel, president of SILMO and director of communications at MOREL, will deliver opening remarks. Barbara Hébert Motz, chief marketing officer at MOREL, will discuss trade show preparation, maximizing exhibition opportunities, and measuring results. Tamara Johnson, buyer at New Look Vision Group, will discuss how she sets priorities, identifies opportunities, and evaluates success at major trade shows.

Attendees will also receive information about OWA’s international initiatives and expansion plans and can meet members of its International Expansion Committee. The first 50 people to register will receive a Start Strong wellness bag.