Registration is now open for Vision Expo 2027, which will be at The Venetian Expo in Las Vegas from March 10–13. Produced by RX and The Vision Council, the event will feature continuing education, product launches, clinical technology, and networking opportunities for optometrists, opticians, practice owners, and other optical professionals. The theme will be “What’s Your Vision?”
“Whether you are earning CE, discovering new collections, or finding technology to grow your practice, Vision Expo is built to help you get there,” Ashley Mills, CEO of The Vision Council, said in a press release.
Education and Exhibits
Continuing education begins March 10, with hundreds of hours of accredited programming on optometry, opticianry, allied health, and business. Topics will include disease treatment, practice management, lens innovation, and digital health.
The exhibit hall will be open March 11–13 and will feature more than 350 exhibitors from eyewear manufacturers, independent designers, clinical and pharmaceutical companies, startups, and practice technology providers. Exhibitors are expected to introduce new products and collections during the event.
Educational presentations on the show floor's NOW Stage and Innovation Stage will address business growth, artificial intelligence, emerging technology, fashion, and industry trends.
Special Events and Industry Recognition
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2027 NOW Awards: Presented by The Vision Council, the awards recognize optical and sunglass design, direct-to-consumer brands, and emerging designers. Submissions are open for exhibitors and nonexhibitors alike through February 5, 2027.
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VSP Vision Innovation Challenge: Startups will present new eyecare solutions on March 11 and winners will be announced during the event.
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UOA College Bowl: Opticianry students will compete in a quiz on ocular anatomy, dispensing, fabrication, contact lenses, and optics. The first-place prize is $1,000.
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Vision Expo Fashion Show: The NOW Stage will feature eyewear colors, materials, and silhouettes for the upcoming season.
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Prevent Blindness Person of Vision Award: Reade Fahs, executive chairman of National Vision, will be recognized as the 2027 honoree.
The event will also feature networking lounges and opportunities to connect with The Vision Council's government relations and research teams.
Registration and Travel Information
Early registration rates are available through December 17, 2026. Discounted hotel accommodations through Connections Housing are available until February 5, 2027, or until the reserved room block is filled. Additional information, including the education schedule, exhibitor directory, and event schedule, is available on the Vision Expo website.