Designer products are nothing new to optical. Frames have been sporting famous names for years. Today, none are more celebrated than the fashion designers whose eyewear lines make a typical frame board read like a walk through the couture houses of Paris, Milan, or Manhattan with names like Gucci, Armani, Fendi, Versace, and Escada; or the more casual designers, such as Eddie Bauer, Liz Claiborne, and Guess?, whose lines conjure up thoughts of comfortable, casual weekend wear.

Whether couture, casual, or anything between, one thing attracts eyewear consumers to designer products: the awareness factor. And name-conscious consumers often judge an optical outlet by the designer names it carries. As a result of this awareness factor, optical retailers have welcomed the addition of designer lines to their frame inventories, and there is no indication that the trend is waning.

Here, on the following pages, we show you designer frames to consider for your frame assortment that meet the varying lifestyle needs of your status-seeking clientele.  FB