TACTICAL FRAMES
Gatorz Eyewear and bestselling author and former Navy SEAL Jack Carr launch the 2025 Jack Carr x Gatorz Collection, a two-piece eyewear line honoring the legacy of the Vietnam War’s underwater demolition teams.
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Gatorz Eyewear and bestselling author and former Navy SEAL Jack Carr launch the 2025 Jack Carr x Gatorz Collection, a two-piece eyewear line honoring the legacy of the Vietnam War’s underwater demolition teams.
By Gatorz Eyewear
Gunnar Optiks introduces three new styles to its Kista Collection, expanding the line of women’s eyewear designed for digital screen use. Inspired by Nordic design, the collection blends contemporary aesthetics with functional eye protection.
By Gunnar Optiks
Raen debuts Kwela, the latest frame in its Zafrique Ensemble Collection. Designed in collaboration with brand ambassador Mikey February, Kwela blends late ’90s style cues with contemporary Afrofuturist influences and is available in colorways black/agave, negroni/green, sage opal/agave, and sencha/aria.
By Raen
Costa Sunglasses has introduced two new lifestyle frames from EssilorLuxottica, Los Alijos and Corrientes, designed for those who live in and around the water. Offering sharp optics, durability, and comfort, both frames are equipped with premium polarized 580 lenses, according to the company.
By EssilorLuxottica, Costa
Jessica Simpson introduces new styles to her eyewear collection from Colors in Optics, featuring a variety of bold color combinations and contemporary silhouettes with distinctive embellishments and fresh design details.
By Colors in Optics, Jessica Simpson
Isaac Mizrahi New York launches its 2025 sunglass collection from Charmant USA. The new line features a range of bold styles highlighting classic silhouettes paired with statement colors, including light yellows, subtle rose, purples, greens, and floral patterns.
By Charmant USA, Isaac Mizrahi
Barbour introduces its latest eyewear collection from Tura, blending tradition with contemporary design. Known for its waxed cotton jackets and country-inspired apparel, Barbour brings a reflection of its style to its optical range for men and women, featuring signature brand details and modern updates.
By Tura, Barbour
Bottega Veneta has released its latest eyewear collection from Kering, featuring a range of frames that incorporate both minimalist and detailed design elements.
By Kering, Bottega Veneta
Costa Sunglasses launches new materials for its 580P lenses, moving from traditional polycarbonate to a new bio-based alternative. The transition begins with its upcoming 2025 frame releases from EssilorLuxottica, including the Rincon II and Panga II models.
By EssilorLuxottica, Costa
AllSaints has expanded its eyewear line with the launch of SUN25 from WestGroupe, featuring chunky, oversized frames, and distinctive hardware details. Made with sustainable Acetate Renew and TR-18 lenses, the collection incorporates matte and all-black finishes, contrasted with bright color accents and angled metal elements.
By WestGroupe, AllSaints
Cartier introduces new styles from Kering—a blend of classic and contemporary eyewear offerings.
By Kering, Cartier
Article One introduces new additions to its Active x Optical and Active Suns eyewear collections from OGI Eyewear, featuring updated designs, retro-inspired shapes, and materials aimed at enhancing durability and comfort.
By OGI Eyewear, Article One
Persol introduces three new styles from EssilorLuxottica, inspired by legendary Formula One driver Ayrton Senna and coinciding with the launch of the Netflix miniseries, “Senna,” a scripted series that captures Senna’s life and career.
By EssilorLuxottica, Persol
Timberland reveals TimberBend collection from Marcolin, an expansion of the brand’s eyewear offerings to include wider proportions for optical and sun styles.
By Marcolin, Timberland
Chloé reveals two new styles from Kering Eyewear: Aly, the first sunglass designed by creative director Chemena Kamali, and an optical style that expands the Gayia seasonal selection.
By Kering, Chloé
Morel reveals Sofia, a lightweight stainless steel optical style with four different rectangular silhouette options, including one with rounded edges.
By Morel
LTD Eyewear reveals the Jovi optical model, a classic oval silhouette with a matte TR-90 front for lightweight comfort, flexibility, and durability.
By LTD Eyewear
The latest Dolce & Gabbana eyewear collection from EssilorLuxottica stars Miley Cyrus and Matthew Nozka, delivering a mysterious noir scene that reflects the characteristics of the frames—four styles each for women and men, crafted from acetate with temples hosting a signature metal brand logo plaque.
By EssilorLuxottica, Dolce & Gabbana
The latest Victoria Beckham eyewear collection from Marchon is characterized by playful silhouettes, gradient lenses, and sculptural details inspired by the brand’s range of accessories and handbags.
By Marchon, Victoria Beckham
Esprit reveals its latest eyewear collection from Charmant USA, characterized by playful designs and on-trend colorations fit for both dressy and casual wear.
By Charmant USA, Esprit
Max Mara Eyewear introduces new Maxim styles for the winter season. The Maxim collection from Marcolin features a geometric metal element designed to accentuate the eyes, enhancing the eyewear's distinct aesthetic while maintaining the brand's signature style.
By Marcolin, Max Mara
Enter 2025, and with it, Pantone’s new Color of the Year: Mocha Mousse. To help your practice stay on trend in the year ahead, Eyecare Business shares a curated lineup of frames in this delectable mocha mousse hue.
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