LINES & LAUNCHES
What's New for Buyers
By Marcy Bruch 
Photography by Peter Baker

P1001 and P7002

Sleek Style for Fast Drivers
Rodenstock launches Porsche

Porsche is a name that epitomizes the very best when it comes to sleek, fast, and powerful sports cars. Now Rodenstock North America has partnered with the company to launch its new Porsche Design sunwear and ophthalmic collection that reflects the brand's commitment to precision design.

The line is made up of nine sunglasses and nine ophthalmic frames, with three sunglass models featuring interchangeable lenses. Most frames feature unique technical innovations. For example, sunglass model 1001 is an updated aviator style with a hinge incorporated into the bridge to release the lenses as quickly as a pit crew would change a race car's tire. Another ophthalmic style features a patented vertical hinge that allows the frame to become nearly flat when folded. Wholesale prices for sunwear range from $89 to $109 and the ophthalmic line ranges from $89 to $129. Promotional materials include three-piece and five-piece displays, posters, countercards, brand plates, and a three-piece floor display. For more information call 888-407-3937.

	KS-168 and KS-166

Sculptured Grace
Mitani Launches Kisura

Mitani's new Kisura collection features Japanese-crafted frames made of 100 percent titanium or plastic in a variety of rich colorations and textured finishes. Sculpted temples sweep gracefully along the face-hence the line's name Kisura, which means beautiful in Swahili. The unisex collection comes in a variety of shapes that includes semi-rimless styles. Some models feature Mitani's exclusive graduated color process with the center of the frame front lighter and the sides darker, accenting the finely-crafted temples. Many temples are made of beta titanium with an inside plastic curvature to provide a more secure and comfortable fit. Other styles feature a rich, snakeskin-like finish. The 10-piece collection includes six titanium models and four plastics, with the plastic frames wholesaling at $89 and the titanium styles wholesaling for $135. For more information, call 800-470-0041.

Liv and Rebecca

King of Beauty
Selima Optique Introduces Fr�d�ric Fekkai

Known as one of the world's most celebrated hair and makeup stylists, Fr�d�ric Fekkai has transformed Kim Bassinger, Holly Hunter, Ren�e Zellweger, Julia Ormond, and many others through his dramatic makeovers. After opening two successful hair salons in New York and Beverly Hills, Fekkai went on to produce hair and skin products, handbags, and a signature fragrance. Now Fekkai has teamed up with Selima Salaun, frame designer and owner of Selima Optique, to introduce a sunwear collection called Selima for Fr�d�ric Fekkai. The line includes four plastic styles: Liv, Brooke, Rebecca, and Julia-all named after some of the stars who have undergone Fekkai's makeover magic. Liv is a sexy oval with turned-up edges and Rebecca is a sexy cateye. Each style is available in black, olive, tortoise, or two-toned styles such as black/honey and plum/sage. All frames are made in France and wholesale for $100. A silver case comes with each frame. For more information, call 212-206-8913.