WHAT'S NEW - Buyers Forum
Essential Elements

One of the basic fundamentals of running a successful dispensary is inventory control. May is a great time to do some spring cleaning and get back to your basics. Clear out the frames that are collecting dust on your boards to make room for summer's hottest in-demand styles. Make sure that what you are offering is just what your clientele is looking for.

Now is also the moment to reassess your customer base and figure out exactly who that clientele is. Find out who your best customers are, as well as which demographics you might be overlooking.

In our feature, "A State of Independence," we focus on young adults who are buying glasses for the first time without the help of Mom and Dad.

With no eyewear purchasing experience of their own, the twenty-something patient is open to new possibilities—especially new brands, retail outlets, and prescribing advice from their eyecare practitioners.

It's the perfect opportunity to capture a lifelong customer with high-fashion frames, the latest technology, and excellent customer service.