what's new
Merchandising RESOURCES
By Lindsey Aspinall

Rudy Project has launched the Goal & Go Promotion designed to reward accounts that reach personalized sales goals for the remainder of 2006. Once an account reaches or surpasses its sales goal, it will receive a 10 percent credit on its January 2007 invoice, based on incremental growth, and will be entered to win prizes including a grand prize trip to Paris for the 2007 Tour de France. Rudy is also offering discounts of seven, 14, and 21 percent on Rx jobs ordered in 2006 in association with SOLA. When an account completes its seventh Rx job, the following month they will receive a seven percent discount on Rx orders for the remainder of the year, on the 14th job, a 14 percent discount, and on the 21st job, a 21 percent discount. For information, call 888-860-7597.

Designer Incentives

Couteur Designs, a division of Kenmark Group, has introduced the 2006 Vera Wang Sales Incentive Program. The program gives customers the opportunity to select an item from Vera Wang's fragrance, silver and gifts, and fine papers products with purchase requirements from the Vera Wang Eyewear collection. Items like a small wide bow box (15-frame requirement), a woman's eau de parfum spray (12 frames), or pillar holders (20 frames), are all included in the promotion. For more information, call 800-627-2898.

Vision-Ease Lens has launched the 2006 Ultimate Rewards Program including three different incentive promotions: Cash & Points (earn $10 and 20 points for dispensing Illumina or Outlook lenses), Buy One Get One (buy one pair of Illumina or Outlook lenses and get another in clear polycarbonate, free), and Click It Win It (win prizes just by logging on). For more information, visit the Website, www.vision-ease.com.

Cool Clips

Marcolin USA is giving out a carabiner free with each Timberland Kids frame purchase. The carabiner features the Timberland logo and is great for keychains and for clipping items to kids' backpacks. For more information, visit the company Website, www.marcolinusa.com.

Aspex Eyewear is offering a sports watch for young patients who purchase a new pair of Aspex kids' frames. ECPs must buy a minimum of 12 kids' frames from any of the Aspex lines in order to receive a watch for each frame. In addition, ECPs who purchase 20 Aspex kids' frames will receive an Aspex branded polo shirt. The company recently released12 new kids' styles from each of the EasyTwist, EasyClip, and Takumi lines. For more information, call 800-277-3979.

Back to School Cool

REM Eyewear is running a Back to School program offering gifts-with-purchase for both Barbie and Converse frames, including items like a Converse bag and Barbie perfume. The promotion runs through October 31. To qualify, 12 styles must be purchased from Barbie and Converse, with at least four frames from each collection. For more information, visit www.remeyewear.com.

Going on a Picnic

Fantom Optics has introduced a summer promotion featuring its FantomClip and UltimateClip products. ECPs can earn insulated mugs, soft-sided coolers (shown), and picnic blankets (shown) with minimum product purchases. For more information, call 800-404-7910.