What's New
Merchandising RESOURCES
By Lindsey Aspinall

Two three-dimensional countercards are available to support the Op frames offered by ClearVision. Composed of two parts, the cards feature a model wearing the Op frames in a casual beach setting. The second part of each card is made of a clear acetate component to act as an overlay that surrounds the model image. When displaying the item, the clear acetate component is to be pulled out and away from the image to create an eye-catching, pop-out look. One card features a male model wearing Feeling Lucky, while the other features a female model in Moonlight Beach. A countercard for the kids' collection will also be available to ECPs this summer. For more information, call 800-645-3733 or visit the company Website, www.cvoptical.com.

Luxottica's "Sun Center 2006" is designed to aid ECPs in educating patients on sunwear, prescribing the right frames and lenses for patients' needs, offering a wider variety of sunwear, and enhancing the likelihood that every patient regularly uses the sunwear prescribed. The Sun Center includes educational booklets, countercards, a 90-piece frame tower, and displays. These merchandising items are available free of charge to ECPs based on sunwear purchases. For more information, call 800-422-2020.

CoolCubes

Charmant USA introduces the ESPRIT "window in a box" merchandising kit. This new kit contains four heavyweight cardboard cubes, which feature a combination of the latest ESPRIT images printed with the signature red and white ESPRIT logo. The styles inclu-ded in the campaign are ET 9237, an acetate and metal combination for men, and the ET 9240, a women's modified metal oval with acetate temples. The display package is available free of charge to ECPs with the purchase of 12 ESPRIT frames. For more information, call 800-272-2042 or visit www.charmant.com.