In some cases, ECPs had strong opinions about the high quality of the anti-reflective coatings they offered in their dispensary. "AR is a must-have. Here is a brochure with some information about it—we believe this really is the best AR."

— Mountain Eyecare, Pagosa Springs, Colo.

Another chain store dispenser spoke extensively about all different kinds of coatings. "Our best anti-glare coating is about $100. You should probably invest in that if you are having trouble with nighttime driving." She gave me so much information that I pulled out my notebook and she said, "You are smart for wanting to know all this."

— Sterling Optical, Montgomery, Pa.

At Wal-Marts near and far, we found that AR was shown as part of the package—there was no question of not having it. When we asked one ECP what AR did, she simply held her own glasses up to a pair of demo lenses. The difference was so noticeable between the glare and non-glare lenses. It was an excellent tool.

— Wal-Mart, Durango, Colo.

It is clear that many dispensers are being trained specifically to sell AR. "Did anyone tell you about the lenses that are just for driving and computer work? They are anti-reflective and they're made just for that." This ECP mentioned AR upon prompting but didn't mention anything else about lenses or coatings other than basic prices.

— Chain store, Willow Grove, Pa.