1. Low Vision Sales
Schweizer MultiLens has introduced a Low Vision Eyewear P.O.P. display, which can hold 20 pieces of low vision eyewear including filters, BINOs, MONOs, and filter clips. The display can stack multiple boxes to allow for a wide range of low vision eyewear solutions. It is free with a minimum purchase order. For more information, call 866-922-1108 or visit www.schweizermultilens.com.
2. Chrome Boutiques
Through its new custom-made display cases, OSA International is now offering ECPs a way to have their own in-store Chrome Hearts boutique. Constructed from santos rosewood, the case is available free to qualifying Chrome Hearts retailers. OSA is also offering the opportunity to customize the case to best complement each ECP�s personal retail space. For information, visit the company website at www.osainternational.com.
3. Street Cred
Kenmark has released a street-inspired display for the Rep�blica Eyewear collection. The six-piece display is constructed from metal and features a chain-link fence design to evoke the urban feel of the collection. It is designed to hold both ophthalmic and sunwear styles and fit easily on a tabletop. Countercards are also available upon request. For more information, visit the website www.kenmarkoptical.com.
4. More Rewards
Vision-Ease Lens has introduced the 2007 Ultimate Rewards Program, which rewards ECPs by helping them grow their business. Specific dollar amounts will be rewarded for Vision-Ease Lens products that are dispensed, allowing ECPs to build their co-op funds to help pay for marketing initiatives such as advertising, staff training, educational programs, sales tools, merchandising, or open houses. ECPs can also opt for a cash payout through an online account and a check will be automatically sent in the mail. For more information, visit www.vision-ease.com.