merchandising resources
Lindsey Aspinall Getz
1 Modern Merchandising
Couteur Designs, a division of the Kenmark Group, has introduced new visual merchandising materials for Vera Wang eyewear and sunwear. The new fixtures provide a modern way to showcase Vera frames. The new items include a logo block, frosted one-piece display, box mirror, three-piece spinner, and a dispensing tray set featuring interchangeable color inserts. Also available is a leather bow box inspired by items featured in the Vera Wang Giftware Collection. All items are complimentary with a minimum purchase of the eyewear. For more information, visit www.kenmarkoptical.com.
| 2 going green |
| HOYA Vision Care North America has launched the Go For The Green promotion offering ECPs the chance to win one of three new Lexus GS 450h hybrids or over $200,000 in cash and prizes. Through October 31, participating ECPs will earn game stickers for each qualifying product they sell. By submitting the completed official game cards monthly, ECPs can win prizes and be entered into monthly cash drawings for a grand total of $200,000. Plus, three winners will receive the grand prize—a new car. For more information, visit www.HOYAGoGreen.com. |
| 3 Pretty PASTELS |
| Signature Eyewear's new Laura Ashley collection is inspired by the brand's signature country florals, interpreted in a modern and sophisticated way. The same design approach was used with the pastel-colored P.O.P. materials, which are free to ECPs who offer Laura Ashley frames. The materials include a logo mirror, a one-frame display, and a three-frame display. For more information, call 800-765-3937. |
4 Expanding RCPV
A variety of new marketing materials have been added to Shamir's ReCreating Perfect Vision (RCPV) Rewards Program. A link has also been added to the company's corporate site, www.shamirlens.com, so that ECPs can access RCPV enrollment from multiple locations. Through December 31, Shamir's RCPV Rewards Program will pay the following amounts to all ECPs meeting program requirements (minimum 15 pairs per month): Shamir Office will pay $6 per pair; Shamir Piccolo, Shamir Genesis, and Shamir Creation (in clear or Transitions) will pay $12 per pair; and Shamir Autograph and Shamir Attitude (clear or Transitions) will pay $15 per pair. For additional information, call 877-514-8330 or visit the company's website, www.shamirlens.com.
5. Creating Awareness
Silhouette Optical's Blue Light/Advanced Macular Degeneration (AMD) Awareness Campaign was recently honored by the Medical Marketing Association (MMA) for its efforts. The campaign integrates live seminars and educational materials to help educate ECPs and their patients on the link between retinal damage and blue light. DVD copies of the seminars can also be provided. A patient education kit including an informational video, posters, lifestyle surveys, brochures with interactive countercard holder, and a take-home Amsler Grid are also available. For more information, visit www.silhouette.com.
6. Ralph Rewards
Luxottica Group has announced a new Ralph Lauren Trade program which will award $100 and $200 Ralph Lauren gift certificates to customers who purchase 30- and 50-piece orders in qualifying brands. This includes Ralph Lauren, Polo, Ralph, Chaps, and Ralph Lauren Children. Gift certificates are redeemable in all Ralph Lauren stores. For information, call 800-422-2020.
| 7 Izod Goes 3-D |
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| ClearVision Optical has introduced a three-dimensional poster for use with the Izod PerformX memory metal collection. The 24" by 36" poster uses lenticular technology to demonstrate the flexible capability of the collection. When walking past the poster, the memory metal frame in the image appears to "flex" at the bridge. It is free to ECPs who carry the collection. For more information, call 800-645-3733. |
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