merchandising resources

Tara Rosenzweig

Created for kensie

Kenmark Group's new kensie collection has displays and fixtures for the launch of its eyewear and sunwear collection. The new fixtures allow light to pass through, creating a transparency of color and design, to provide retailers with an easy way to showcase kensie eyewear and sunwear. All items feature a kensie logo and can be mixed and matched for versatility. Fixtures include a logo block, two-piece display, two- to three-piece upright display, four- to five-piece upright display, and a mirror. All items are complimentary with a minimum purchase of kensie eyewear and sunwear. A selection of countercards, a poster, and postcards featuring model and product imagery are also available by request.

INFO: www.kensie.com

Driving Drivewear

Transitions Optical, Inc., and Younger Optics have launched an outreach campaign in Chicago and Houston test markets to educate consumers about the benefits of Drivewear Transitions SOLFX sunlenses. Activities include radio ads and interviews with local ECPs, new content, and a demonstration on TransitionsSOLFX.com, as well as an online widget that can be added to ECPs' websites or Facebook pages.

INFO: TransitionsSOLFX.com.

DENEUVE Style

Viva International Group has a new countercard available for its Catherine Deneuve Lunettes collection. The Catherine Deneuve Lunettes collection offers finely crafted styles with simple but elegant shapes that also feature a range of sophisticated embellishments.

INFO: Contact your Viva sales consultant for additional information at 800-345-VIVA, or visit vivagroup.com

FALLING FOR BANANA REPUBLIC

Banana Republic's fall campaign features actress Krysten Ritter, best known for her work in movies such as "27 Dresses" and "Confessions of a Shopaholic," and Juan Diego Botto, a famous Argentinian-Spanish actor seen in films such as "The Anarchist's Wife." Ritter models styles Pilar (shown) and Elayne while Botto models styles Ivan and Cooper, all manufactured by Safilo. The P.O.P. materials available with these new images includes a four-sided countercard featuring all four new images; a 5″ × 7″ countercard with the Pilar optical image or the Ivan/S sunglass image; and a framed, double-sided rotating poster. INFO: www.safilo.com