merchandising resources

Tara Rosenzweig

Club Shamir

Shamir is launching a new program early this year for patients who purchase their free-form personalized lifestyle lenses. Each patient who purchases Autograph lenses will receive an Autograph Authenticity Card containing a unique number they can register at www.RegisterMyAutograph.com. Shamir will provide registrants with lens care tips, new product information, and coupons for future Shamir lens purchases. For more information about the program, call 877-514-8330.

Sporting Healthy Sight

Transitions Optical has introduced new P.O.P. materials featuring the importance of healthy sight on the golf course and in other sports. The materials include a set of posters, an educational brochure (including a stand for easy display), a customizable postcard, and a downloadable interactive widget. The P.O.P. materials can be ordered through the For Professionals section of www.transitions.com or by calling 800-848-1506.

WINTER EYES

Vision-Ease Lens has announced its Coppertone™ Winter Sun Awareness campaign. Using Coppertone™ polarized lenses as the backdrop, the campaign stresses the importance of protecting against dangers related to high energy visible (HEV) and UV light, glare-induced "blindness," snow "blindness," driving hazards, and overall increased UV susceptibility due to winter weather conditions. Campaign materials include a technical education information sheet, an easel, and point of purchase information brochures, job stuffers, and postcards for ECPs to send to customers. All materials are free and can be accessed at www.vision-ease.com in the VELcomm Center.

On the Road with Op ClearVision is running a celebrity-driven "On the Open Road" advertising campaign for its Op brand, with new P.O.P. materials available as part of the campaign. Two new easel-back counter-cards feature Kristen Cavallari, of "Laguna Beach" fame, and "High School Musical" celebrity Corbin Bleu. Each card measures seven inches by eight inches and can be merchandised with the Op Eyewear collection to create a strong display. For more information, contact your ClearVision sales consultant at 800-645-3733.