merchandising resources

Tara Rosenzweig

Take a Shot

Transitions is sponsoring "Take Your Shot," an instant-win game open to participants with a valid Certificate of Authenticity (COA) from Transitions. Consumers who register their Transitions lenses using their COA will be eligible to play the interactive game, which offers $100 daily prizes. In addition, each time an eyecare professional location or a customer registers for the promotion, a donation will be made to a charity supported by the Transitions Healthy Sight for Life Fund.

INFO: www.transitions.com/takeyourshot

Sound and Vision

Oliver Peoples and recording label Quango recently released the Oliver Peoples 6 music CD. Oliver Peoples describes the album as a tribute to the journey through style and design, with a soulful, reggae-infused sound that embodies the chilled-out vibe of the Oliver Peoples retail experience. Selections come from around the globe, including such diverse places as Denmark, West Africa, Germany, and New Zealand, and support the lifestyle philosophy of Oliver Peoples: "Music and style, sound and vision…worldwide melodies to keep your life in focus."

OLIVER PEOPLES

INFO: OP 6 is available at all Oliver Peoples and various other lifestyle boutiques, and can be downloaded from Amazon.com and iTunes.

Eye Allergies 101

The Asthma and Allergy Foundation of America (AAFA) is offering a free educational brochure, "Eye Health and Allergies," to help eye allergy sufferers better understand the condition. The brochure is supported by Johnson & Johnson Vistakon's 1·DAY ACUVUE MOIST brand contact lenses and includes eye allergy strategies for contact lens wearers. Eyecare practitioners can request a free set of 50 brochures for their office via email at eyeallergybrochure@rprny.com. Requests should include name and complete address, including zip code. INFO: The brochure can also be viewed and downloaded online at www.aafa.org/eyeallergies.

Change It Up

The Kenmark Group has merchandising materials available for its new Interchange System, which allows for customization of frames via interchangeable temples. The line has a P.O.P. display that can be used to display one frame along with the complementing temple options, and a pullout drawer to store another frame and temples. The display, which features a Jhane Barnes logo, is free with the purchase of two frames. A countercard highlighting the new Interchange frames is also available for retailers upon request.

INFO: www.kenmarkoptical.com