merchandising resources

Bollé Makeover

Just in time for the latest additions to its 2009 collection, Bollé has updated its logo, product packaging, and merchandising pieces in order to align its products and brand perception. While the new logo retains the all-lowercase font, accent mark, and shade of red, it now consists of evenly weighted characters and a slightly elongated font style, which gives it a more modern and fresh feel, the company notes. In addition, a newly designed "B mark" was developed as a secondary branding element to be used in conjunction with the Bollé logo when needed. The new logo and B mark will be integrated into all consumer and retailer touchpoints, including advertising, point-of-sale materials, packaging, and the brand's website. To learn more, visit www.bolle.com.

FEATURING Fossil

Safilo has new display pieces to accompany its Fossil ophthalmic collection for women, which will be distributed to independent optical stores starting this month. Visual merchandising materials include counter cards, posters, a one-place highlighter, a six-place rotator, and a logo plaque. The display pieces help to convey the Fossil brand's philosophy of "modern vintage." For more information, call 800-631-1188.

Spring into Summer

L'Amy America has launched a new sunglass promotion called Spring into Summer. Through April 30, customers can earn points toward a variety of prizes ranging from Columbia tote bags to flat screen TVs and iPods. Customers earn 10 points for each sunglass purchased, including all L'Amy America and Cachet division sunglasses. At the end of the promotion period, customers can redeem their points for any gift for which they qualify. To learn more, call 800-872-5269.

Living LARGE Carl Zeiss Vision, together with Transitions Optical, has a new promotion called "Go Small. LIVE LARGE." Now through June 30, independent ECPs can "go small" by dispensing GT2 Short lenses and get a chance to "live large" by winning cash rewards, monthly prizes, or a $25,000 luxury vacation and personal assistants package. ECPs receive one scratch-off card for every pair of GT2 Short, GT2 family, or Zeiss Individual lenses they dispense and two scratch-off cards for every pair they dispense in Transitions lenses. Every card can be worth up to $500 and all cards can be entered in monthly second chance sweepstakes. Two $25,000 grand prize packages will be awarded through the second chance sweepstakes. Visit www.GT2livelarge.com for more.