merchandising resources

Tara Rosenzweig

Field & Stream FREEBIE Quantum Optics, a division of FGX International, Inc., announced an exclusive new promotional offer in support of their Field & Stream optical collection. With every order of 12 or more frames, ECPs will receive a 12-month prepaid subscription to Field & Stream. The order will include enough prepaid subscription vouchers to give one to each patient who purchases a Field & Stream frame and a counter-card to communicate the offer. Field & Stream frames feature micron plating for increased salt, sweat, and fog resistance, integrated spring hinges, and a cork-like carrying case. The prepaid subscription offer is valid while supplies last. INFO: Contact Eric Bell at ebell@fgxi.com or 401-719-2107 to place an order.

Liberty Showcase

Liberty Sport has created a new one-piece display for its F8 Protective Sports Eyewear collection. Combining exciting visuals with functionality to highlight the latest protective sports eyewear style, the compact design (6″ X 12.5″) allows this one-piece display to be used in any exam room or dispensing table.

INFO: To order this display, contact your Liberty Sport representative or call 800-444-5010.

Rudy Combo Rudy Project is partnering with Go Fast Sports & Beverage Co. to launch a Rudy Project Sunglass Combo promotion. With this promotion, customers can buy a pair of Italian-made performance sunglasses and receive a free Rudy Project helmet or polarized lenses and a four-pack of Go Fast for no additional charge. Rudy Project will be promoting the offer for a limited time in Men's Journal, Outside magazine, and dozens of other venues. The Rudy Project Sunglass Combo has the potential to be disseminated throughout sporting communities from all backgrounds and disciplines. INFO: www.e-rudy.com/rudy-project-combo-details.php

Spicy Display

A&A Optical, celebrating the Jalapenos brand's 10-year anniversary, released four new styles from the Jalapenos collection plus merchandising materials, including an 18-piece display, mirror, logo plaque, counter-card, and vintage cap. Graphic, multi-colored eyewear cases and branded cleaning cloths are shipped with each frame.

INFO: 800-492-4465 or www.aaopticalco.com