merchandising resources

Jeannie O'Sullivan

PRIVATE eyes

FGX International is offering ECPs a countertop display that holds 36 pieces of the Private Eyes reading glass collection by Magnivision. Each style of the 12- model collection, which includes two sunreaders, comes with a durable carrying case. The eyecatching display is free with the minimum purchase of 36 pieces.

INFO: 800-283-3090, www.fgxi.com

EXTREME MAKEOVER

Vision-Ease Lens has a new promotion running through August 31: the Extreme Makeover Polarized Promo. A three-tiered approach, the campaign offers Makeover Your Earnings by awarding prizes, including up to $15 per pair of qualifying Coppertone lenses sold; Makeover Your Practice, in which ECPs could win one of three grand prize packages consisting of a sun section makeover, tailored to their practice, worth $2,000, $3,000, or $5,000; and Makeover Yourself, with five spa packages given away each month.

INFO: 800-328-3449, www.vision-ease.com

Hollywood BOUND

Signet Armorlite and SA Lab Partners have partnered for the co-op promotion "Heading for Hollywood," featuring a grand prize drawing for a trip for two to the Kodak Theatre in Los Angeles. For every pair of KODAK Progressives dispensed, the ECP earns one entry ticket into the grand prize drawing. For every pair of KODAK Sun Lenses dispensed, the ECP earns two entry tickets into the drawing. There are no limits to the number of entries. ECPs who collect 25 or more entry tickets may redeem them for $50 gift cards to Blockbuster, Netflix, and Fandango, or other prizes, such as DVD gift baskets and popcorn machines. The promotion runs through June 30.

INFO: 800-759-4630, www.signetarmorlite.com

PUNCHY POSTERS

Wiley X is offering ECPs two new 18″ by 24″ P.O.P. posters for optical practices. Designed to resonate with the different patient groups visiting optical practices, one poster is action-themed and the other is fashion-oriented. Each depicts lifestyle scenarios ranging from the beach to the military.

INFO: 800-776-7842, www.wileyx.com