lines and launches

Amy Spiezio

Eye's Best Friends

EYE DEALS PRESENTS PAWS 'N CLAWS COLLECTION Eye Deals Eyewear of Pittsburgh will launch a new line of eyewear called Paws 'N Claws, geared toward the 170 million-plus audience of dog and cat owners. The Paws 'N Claws styles will be embellished with paw prints or bones in a tasteful and fashionable yet subtle way so the customer can show their love of animals. Five original eyewear designs in metal and acetate will be featured for the first launch, two of which are sunglasses. Additional prescription frames and sunglasses as well as eyewear accessories, including cases, will be expanding rapidly into the national market as the collection's launch progresses. To support the brand's foundation—love for animals—Eye Deals Eyewear, Inc., will donate five percent of its net sales to the ASPCA (The American Society for the Prevention of Cruelty to Animals). “We wanted to support a cause that's close to our hearts and make it easy for pet lovers everywhere to easily join in the fight to prevent cruelty to animals,” says Samuel Shapiro, president of Eye Deals Eyewear. INFO: 800-223-0167, pawsnclawseyewear.com

Little Loves
HILCO ROLLS OUT LEADER LITTLE ONES LINE

Hilco offers an eyeglass frame for that special “little one.” It is presented as a children's frame that really fits, and one that parents will love.

Leader “Little Ones” feature plastic styles with a wide-flared saddle bridge appropriate for the child's nasal fit and thin plastic frames in attractive colors that will not overpower a child's delicate features. The collection puts the spotlight on smaller sizes to fit their special needs.

Child-size cable tips feature a comfortable, no-pinch design and shorter temple lengths to ensure an optimum fit.

Low-profile spring hinges reduce the temple thickness without compromising durability and safety and Standard “V” bevel or SprinGuard™ lens edging provides superior lens retention.

Each “Little Ones” frame also comes with a free, genuine Gund bear.

INFO: 800-955-6544, hilco.com

Global Outreach
OVVO ARRIVES IN U.S.

OVVO Optics has debuted its sunglasses and prescription eyewear to the U.S. market. Offering strength, visionary European design, and patented technology, the eyewear has a focus on fashion and comfort.

In 1980, the founders of the parent company used titanium fused with surgical steel meant to be used in spacecraft technology for metal alloy sunglasses. Raw steel sheets were brought from Sweden and antireflective, high-vacuum metallization coated lenses were imported from Italy. OVVO relied on German engineering for laser precision cuts and the final assembly was completed in Poland. The resulting frames weighed .65 oz and were durable enough for athletes, active individuals, and children. In 2000, the company introduced its patented screw-free hinge technology. OVVO makes 100 percent of its components and frames in Europe. They are still handmade in Germany and Poland.

With 3,000 designs already produced, the most recent collection ranges from classic aviator, cats-eye, and oversized frames to rare and cutting-edge styles popular among European celebrities and fashion designers, including models handdecorated with Swarovski crystals.

INFO: 201-920-8200, ovvooptics.com

The Neoclassics
OGI ADDS NEW SERAPHIN SEGMENT

Ogi Eyewear has defined a new eyewear segment: Neoclassic eyewear. Neoclassic collection, part of the Seraphin line by Ogi Eyewear, is an elite grouping that reflects the essence of classic eyewear with a sharp modernistic edge. The line does not aim to simply bring back to life eyewear from the past, Seraphin synthesizes the tradition anew.

Seraphin is re-defining eyewear by adapting the finest elements of luxury eyewear from the past into fresh, contemporary interpretations intended to please the eyewear aspirant with a keen intellectual perception of fashion. Each captivating style reflects a celebrated trendsetter of a bygone era through the placement of acute details, rich color, and handmade materials.

All Seraphin eyewear styles come with a leather hardcase and microfiber cleaning cloth.

Point-of-purchase materials include a Seraphin logo plaque, countercards, and large window banners.

INFO: 888-560-1060, ogiframes.com

Magnetic Magic
BAUMVISION LAUNCHES PAUL FRANK MAGNET COLLECTION

Paul Frank Eyewear by Baumvision introduces eight styles, with three to four colorations per style, designed specifically for smaller faces. Perfect for kids six to 14-plus, the collection features custom-sized nosepads and interchangeable magnet insets featuring Paul Frank characters. Six different character magnets allow for mixing and sharing. Magnets can be purchased separately and come with a collectible trading card.

Says Baumvision founder Shane Baum, “Paul Frank is an iconic company with a myriad of wonderful characters. It's the most colorful brand on the planet. No brand should be able to fulfill the needs of kids better than us.”

INFO: 866-415-8842, baumvision.com