merchandising resources

Alicia Isenberg

GONE SHOPPING

ClearVision Optical has released a free digital version of its 2011 Catalog that is now available for download at the iTunes App Store. The new catalog, which is compatible with both the Apple iPad and the iPad 2, features ClearVision's entire 2011 product offerings along with high-quality videos, innovative slide shows, and online ordering capability. The app also includes an exclusive Product Trends video as well as live links to Facebook, Twitter, and the ClearVision website. To download the new app, visit the iTunes store and search “CVO Catalog '11.”

INFO: cvoptical.com

BACK TO SCHOOL

REM Eyewear has debuted all-new point-of-purchase materials to accompany its latest Lucky Kid eyewear collection just in time for back-to-school shopping. Keeping in line with the collection's free-spirited campaign, the P.O.P. materials, including countercards and a six-frame display, feature photography by Marissa Zarembsky. All materials are available by request.

INFO: Contact your REM sales representative, remeyewear.com

ON THE MAP

Transitions Optical, Inc., is launching a new, interactive Transitions MAP (Market Area Profile) Program, developed to assist ECPs in the promotion of their practices by identifying key consumer segments in their areas. By entering the desired zip code, the MAP program provides ECPs with an interactive market area map outlining the geographic vicinity in which most of the practice's current patients and potential clientele likely reside. ECPs can obtain detailed information about the vision needs and behaviors of their target audiences based on factors such as ethnicity, age, and lifestyle. The MAP program also suggests marketing tactics to help reach “high value” customers and offers insight into ECPs' local competition. ECPs can access the MAP program for free on the Transitions Optical trade portal and also take advantage of the company's other online offerings, including the Transitions Online Marketing (TOM) tool. INFO: Transitions.com/PRO

LATIN FLAIR

Kenmark Group has released new point-of-purchase materials to accompany its Thalia and Thalia Girls eyewear collections, inspired by Latin singing sensation Thalia. The fun and colorful displays highlight the flirtatious shapes, vibrant hues, and overall playful nature of the lines. New P.O.P. items for the Thalia line feature a purple animal print design and include a logo block (six-frame requirement) and a mirror (eight-frame requirement). New P.O.P. for the Thalia Girls collection features a purple and orange heart design and includes a logo block (six-frame requirement) and two-piece display (eight-frame requirement). These displays can be used separately or in a group. Counter-cards, postcards, and a banner are also available by request. All items are complimentary with a minimum purchase of Thalia and Thalia Girls frames. INFO: kenmarkoptical.com