merchandising resources
Alicia Isenberg
Read the Green
Transitions Optical, Inc., and the American Optometric Association (AOA) have introduced the Read the Green Sweepstakes. The contest, designed to raise awareness of the importance of healthy sight for athletic performance and drive consumers to AOA members' offices, is targeting golf enthusiasts with a number of golf-related prizes. Consumers enter the sweepstakes by visiting readthegreen.com and upon entry, will be encouraged to visit their AOA optometrist to receive a validation code to enter for a more significant prize. As an added incentive to participating AOA members, doctors will also be entered to win a matching prize. Top awards include a trip to a 2011 Major Championship or the 2011 Transitions Championship, as well as a place in the Transitions Championship Pro-Am, among others. The sweepstakes will be promoted through a national advertising and promotional campaign running through Feb. 14.
INFO: 800-533-2081, readthegreen.com
Digital Rewards
Carl Zeiss Vision (CZV) has partnered with Demandforce, Inc., to offer ECPs nationwide Demandforce D3, a software-as-service offering, through its CZV Rewards program. The program will allow ECPs to use text messaging, email marketing, and automated appointment reminders to communicate with clients and benefit from online profiles with consumer reviews, surveys, and customized business data.
INFO: vision.zeiss.com
| Hog Wild |
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| Viva International Group introduces a new assortment of point-of-purchase materials for Harley-Davidson Eyewear, inspired by the current image campaign and the open road lifestyle of the brand. The versatile new materials, consisting of a merchandising kit, counter-cards, and a logo plaque, help showcase the innovative styles of the collection. All materials are currently available and can be ordered individually. INFO: 800-345-VIVA, vivagroup.com |
| Gift of Vision | |
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| Adding to its growing list of earth-conscious inititiaves, Modo Eyewear's eco collection has joined forces with OneSight in an effort to recycle used glasses by providing them to those in need. The company has supplied donation boxes to retailers and doctors' offices that carry the eco eyewear collection. In addition, the company includes a return envelope inside each of its frame shipments, making it easy for customers to donate their unwanted glasses to OneSight. INFO: 800-223-7610, modo.com |
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