merchandising resources

Alicia Isenberg

Great Expectations

Transitions Optical, Inc., is expanding its What to Expect brochure series with the addition of two new patient resources—“Adult Eyes” and “Kids Eyes”—designed to help ECPs better service their patients by providing them with an overview of their specific eyecare needs.

Both brochures provide information and statistics on specific eye and overall heath issues that are more common among each age group. They also encourage patients to schedule regular eye exams and discuss available eyewear options to enhance and protect their vision with their ECPs.

Contact Transitions Optical Customer Service for free copies of the brochures. Printable versions are also available for download at the Transitions website (transitions.com/pro).

INFO: 800-848-1506, CService@Transitions.com, transitions.com/pro

Pretty as a Picture

l.a.Eyeworks has added to its collection of artist-designed lens cleansing cloths with the debut of the new design from renowned artist Remy Charlip. The 5″ x 5″ microfiber cloth features an original illustration—the first drawing Charlip has made since recovering from a stroke several years ago. The cleaning cloth is now in circulation worldwide and is included with the purchase of every l.a.Eyeworks frame.

INFO: laeyeworks.com, facebook.com/laeyeworks

Join the Club

REM Eyewear has introduced a new E-club membership program to reward its loyal customers. Available only to current REM customers, the E-club program provides a unique opportunity for ECPs to save on all of REM's best-selling frames and brands. Members receive an exclusive email offer each week highlighting a specific deal. In addition, members will be given the opportunity to participate in 24-hour “flash” sales.

INFO: Email questions to rem@remeclub.com, remeclub.com

Social Circles

C&E Vision Services, Inc., has announced the debut of a new Social Media Center to its company website (cevision.com), which provides C&E members with step-by-step instructions and videos on how to create and grow successful online marketing using social media channels such as Facebook, Twitter, and YouTube pages as well as blog sites. The section also shows ECPs how to take advantage of check-in sites such as the popular Foursquare. In addition, members can post questions and share their experiences on the site's Forum section. The section will be monitored by leading social media and marketing firm CESSON 3.0 to ensure up-to-date and accurate information. C&E reports that it has plans to expand its offerings in the future in order to become a go-to source for maximizing ECPs' presence in the social media realm. INFO: cevision.com