merchandising resources
Alicia Isenberg
Star Power
The Kenmark Group unveiled a new illustrated look to accompany the six-frame expansion of Thalia Eyewear collection. The collection's illustrated campaign was designed by artist Carla Terwilleger of Twiggy Originals. Taking a note from the line, the colorful artwork reinforces the collection's playful nature, keeping in line with Thalia's personality and vibrant frames. The new illustrations will be used on all marketing materials, including posters, counter-cards, and other point-of-purchase materials.
INFO: 800-627-2898, kenmarkoptical.com
Hittin' the Streets
Ogi Eyewear offers a suite of point-of-purchase materials in conjunction with the release of its updated Scojo New York Tribeca Collection. ECPs can choose from several merchandising materials, including a logo plaque, large window banners, power charts, a wood display box, as well as a leatherette display box. All materials coincide with the collection's hip style and witty character, which is inspired by the trend-setting downtown district of New York City.
INFO: 800-817-4318, scojo.com
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VSP Vision Care and Vistakon, a division of Johnson & Johnson Vision Care, Inc., are offering a satisfaction guarantee on ACUVUE brand contact lenses exclusively for VSP members. Through their VSP provider, VSP members can try ACUVUE contact lenses for little to no financial risk. If they are not completely satisfied, up to $60 of their benefit will be reinstated as long as they contact VSP within 30 days of the start of the trial. The reinstated funds can then be used toward glasses or a replacement of their current contact lenses. This guarantee is in addition to the current rebate program VSP and Vistakon already offer, under which members who purchase an annual supply of ACUVUE Brand Contact Lenses from one of VSP's 27,000 network providers will receive an additional $25 rebate on top of the current national rebate program offered by VISTAKON. INFO: specialoffers.vsp.com/acuvue |
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CIBA VISION has launched a new consumer television advertising campaign promoting the DAILIES contact lens brand. The new advertising campaign, which began airing nationally this past April, features a 15-second television commercial which highlights the advantages of the one-day DAILIES contact lenses for consumer use. INFO: dailies.com |
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Eco by Modo recently became the founding sponsor of EcoBonus, a division of BI, The Business Improvement Company. The new partnership offers reward incentives to customers who purchase environmentally friendly and socially responsible products. EcoBonus recommends “green” products to participating consumers based on their individual preferences. Through the EcoBonus Collect & Earn rewards program, consumers are awarded points when they buy qualifying products. The points can then be redeemed for coupons, gifts, and eco-tour holidays or can be donated to charities. Modo will also award points to consumers for certain activities beyond purchasing products, such as participating in contests and promotions. INFO: eco-optics.com, ecobonus.com |
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