merchandising resources

Alicia Isenberg

Endless Summer

Vision-Ease Lens' “Endless Summer” promotion offers ECPs a chance to earn raffle tickets for a dream vacation drawing by selling Coppertone and SunRx polarized lenses. Retailers earn one raffle ticket for each pair of SunRx lenses sold and up to three tickets for each pair of Coppertone lenses they sell from now through July 31.

At the conclusion of the event, retailers will assign tickets to individual dispensers for entry. The grand prize, a dream vacation to a destination of the winner's choosing, and hundreds of other prizes, will be drawn three to five weeks after the promotion ends.

INFO: 800-328-3449, vision-ease.com

ON THE EDGE

Essilor's Edge Loyalty program now allows ECPs to use their Edge Loyalty points on Essilor Instruments equipment and selected consumables. Essilor Instruments USA customers participating in the program can apply their available points toward cash purchases or as down payments and monthly payments under a financing agreement. Edge Loyalty program members can manage their points and keep track of account details on the Essilor Edge Points website.

INFO: 855-EZ-FINISH, essiloredge.com

IN THE ZONE

Liberty Sport has launched Rx Sport Zone, a comprehensive selection of sports eyewear designed specifically for the eyecare professional. Rx Sport Zone offers a full line of sports eye-wear, from protective eyewear to performance sunwear, all Rxable.

Liberty Sport offers 24-, 36-, and 48-piece buy-in programs. A 48-piece display with a “sport retail” vibe is available to highlight the collection.

INFO: libertysport.com

Fun in the Sun

ClearVision Optical has released “Sunwear Dispensing Success,” a new how-to guide to selling in today's sun market. Available exclusively to ClearVision customers, the guide covers topics to help ECPs build or strengthen their sunwear business, including branding, social media, and email marketing, inventory control, and pricing strategies, among others. INFO: cvoptical.com, facebook.com/clearvisionoptical